Home / Social Media Platform Guides / Where Are the Users? Ranking 50+ Social Media Platforms for 2025

Where Are the Users? Ranking 50+ Social Media Platforms for 2025

May 15, 2025 10:23 pm
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In the always-changing world of social media, it’s still very important to know where your audience really is. To help you plan for 2025, we’ve collected the latest information about user numbers and search trends. Look at our list of over 50 platforms to help you make the right decision.

Tier 1: 10 Billion+ Google Play Downloads

Facebook (facebook.com)

  • Founded: 2004 (USA)
  • Parent Company: Meta Platforms, Inc. (Public – META). Major shareholders: Vanguard, BlackRock.
  • Leadership: CEO/Chairman – Mark Zuckerberg
  • User Base: ~3.070B MAUs (February 2025)
  • Purpose: Personal connections, group interactions, content sharing.
  • App Stores:

YouTube (youtube.com)

  • Founded: 2005 (USA)
  • Parent Company: Alphabet/Google (GOOGL)
  • Leadership: CEO – Neal Mohan
  • User Base: ~2.530B+ MAUs (February 2025)
  • Purpose: Video streaming, creator content, tutorials.
  • App Stores:

WhatsApp (whatsapp.com)

  • Founded: 2009 (USA)
  • Parent Company: Meta Platforms, Inc. (Public – META)
  • Leadership: Head – Will Cathcart
  • User Base: ~2B MAUs (February 2025)
  • Purpose: Encrypted messaging & calls.
  • App Stores:

Tier 2: 1 Billion+ Google Play Downloads

Instagram (instagram.com)

TikTok (tiktok.com)

  • Founded: 2016 (China)
  • Parent Company: ByteDance (Private)
  • Leadership: CEO – Shou Zi Chew
  • User Base: ~1.59B MAUs (February 2025)
  • Purpose: Short-form viral videos.
  • App Stores:

Messenger (Meta) (messenger.com)

  • Founded: 2011 (USA)
  • Parent Company: Meta Platforms, Inc. (Public – META)
  • Leadership: CEO – Mark Zuckerberg
  • User Base: ~1.01B MAUs (2025)
  • Purpose: Instant messaging & communication.
  • App Stores:

Snapchat (snapchat.com)

Pinterest (pinterest.com)

LinkedIn (linkedin.com)

  • Founded: 2003 (USA)
  • Parent Company: Microsoft (MSFT)
  • Leadership: CEO – Ryan Roslansky
  • User Base: ~530M MAUs (2025)
  • Purpose: Professional networking & careers.
  • App Stores:

X (formerly Twitter) (x.com)

  • Founded: 2006 (USA)
  • Owner: X Corp (Elon Musk)
  • Leadership: CEO – Linda Yaccarino
  • User Base: ~586M MAUs (February 2025)
  • Purpose: Real-time news & public discussions.
  • App Stores:

Telegram (telegram.org)

  • Founded: 2013 (UAE/Russia)
  • Owner: Pavel Durov
  • Leadership: CEO – Pavel Durov
  • User Base: ~950 MAUs (February 2025)
  • Purpose: Secure messaging & channels.
  • App Stores:

Skype (Microsoft) (skype.com)

  • Founded: 2003 (USA)
  • Parent Company: Microsoft (MSFT)
  • Leadership: CEO – Satya Nadella
  • User Base: ~300M MAUs (2025)
  • Purpose: Video calls & messaging.
  • Notes: Merged with Teams.
  • App Stores:

Teams (Microsoft) (teams.microsoft.com)

  • Founded: 2017 (USA)
  • Parent Company: Microsoft (MSFT)
  • Leadership: CEO – Satya Nadella
  • User Base: ~300M MAUs (2025)
  • Purpose: Collaboration & communication.
  • Notes: Includes features from Skype.
  • App Stores:

Viber (viber.com)

  • Founded: 2010 (Israel)
  • Parent Company: Rakuten, Inc. (Japan) (RKUNY)
  • Leadership: CEO – Djordji Maznevski
  • User Base: ~260M MAUs (2025)
  • Purpose: Messaging & VoIP.
  • App Stores:

Tier 3: 100 Million+ Google Play Downloads

Reddit (reddit.com)

  • Founded: 2005 (USA)
  • Parent Company: Reddit, Inc. (Private)
  • Leadership: CEO – Steve Huffman
  • User Base: ~606M MAUs (February 2025)
  • Purpose: Forum-based communities.
  • App Stores:

Kwai (kwai.com)

  • Founded: 2011 (China)
  • Parent Company: Kuaishou Technology (1024.HK)
  • Leadership: CEO – Su Hua
  • User Base: ~700M MAUs (2025)
  • Purpose: Short video sharing & live streaming.
  • App Stores:

Discord (discord.com)

  • Founded: 2015 (USA)
  • Parent Company: Discord, Inc. (Private)
  • Leadership: CEO – Jason Citron
  • User Base: ~150M MAUs (2025)
  • Purpose: Community & voice chat.
  • App Stores:

Signal (signal.org)

  • Founded: 2014 (USA)
  • Owner: Signal Foundation (Non-profit)
  • Leadership: CEO – Brian Acton
  • User Base: ~70M MAUs (2024)
  • Purpose: Encrypted private messaging.
  • App Stores:

Tumblr (tumblr.com)

  • Founded: 2007 (USA)
  • Parent Company: Automattic, Inc. (Private)
  • Leadership: CEO – Matt Mullenweg
  • User Base: ~135M MAUs (2025)
  • Purpose: Microblogging & social networking.
  • App Stores:

Threads (Meta) (threads.net)

  • Founded: 2023 (USA)
  • Parent Company: Meta Platforms, Inc. (Public – META)
  • Leadership: Head – Adam Mosseri
  • User Base: ~320M MAUs (January 2025)
  • Purpose: Text-based conversations.
  • App Stores:

LINE (line.me)

  • Founded: 2011 (Japan)
  • Parent Company: LINE Corporation (LN)
  • Leadership: CEO – Takeshi Idezawa
  • User Base: ~187M MAUs (2025)
  • Purpose: Messaging & digital wallet.
  • App Stores:

KakaoTalk (kakao.com)

Twitch (twitch.tv)

  • Founded: 2011 (USA)
  • Parent Company: Amazon (AMZN)
  • Leadership: CEO – Dan Clancy
  • User Base: ~240M MAUs (2025)
  • Purpose: Live streaming (gaming/IRL).
  • App Stores:

Douyin (ByteDance) (douyin.com)

  • Founded: 2016 (China)
  • Parent Company: ByteDance (Private)
  • Leadership: CEO – Shou Zi Chew
  • User Base: ~755M MAUs (2025)
  • Purpose: Short-form video sharing.
  • Notes: China-specific version of TikTok.
  • App Stores:
    • Google Play: Not available (China-specific)
    • App Store: Not available (China-specific)

Kuaishou (kuaishou.com)

  • Founded: 2011 (China)
  • Parent Company: Kuaishou Technology (1024.HK)
  • Leadership: CEO – Su Hua
  • User Base: ~700M MAUs (2025)
  • Purpose: Short video sharing & live streaming.
  • Notes: Known as Kwai for international users.
  • App Stores:
    • Google Play: Not available (China-specific)
    • App Store: Not available (China-specific)

Likee (Bigo Live) (likee.video)

  • Founded: 2017 (Singapore)
  • Parent Company: Bigo Technology (BIGO)
  • Leadership: CEO – David Li
  • User Base: ~150M MAUs (2025)
  • Purpose: Short video creation & sharing.
  • App Stores:

WeChat (wechat.com)

Quora (quora.com)

  • Founded: 2009 (USA)
  • Parent Company: Quora, Inc. (Private)
  • Leadership: CEO – Adam D’Angelo
  • User Base: ~300M MAUs (2025)
  • Purpose: Q&A platform.
  • App Stores:

Nextdoor (nextdoor.com)

  • Founded: 2011 (USA)
  • Parent Company: Nextdoor, Inc. (KIND)
  • Leadership: CEO – Sarah Friar
  • User Base: ~90M MAUs (2025)
  • Purpose: Hyperlocal social networking.
  • App Stores:

JOSH (VerSe Innovation) (joshapp.com)

  • Founded: 2020 (India)
  • Parent Company: VerSe Innovation (Private)
  • Leadership: CEO – Umang Bedi
  • User Base: ~300M MAUs (2025)
  • Purpose: Social networking & content sharing.
  • App Stores:

imo (imo.im)

  • Founded: 2007 (USA)
  • Parent Company: PageBites (Private)
  • Leadership: CEO – Ralph Harik
  • User Base: ~200M MAUs (2025)
  • Purpose: Messaging & video calls.
  • App Stores:

SoundCloud (soundcloud.com)

  • Founded: 2007 (Germany)
  • Parent Company: SoundCloud Ltd. (Private)
  • Leadership: CEO – Eliah Seton
  • User Base: ~175M MAUs (2025)
  • Purpose: Music streaming & audio distribution.
  • App Stores:

Picsart (picsart.com)

  • Founded: 2011 (Armenia/USA)
  • Parent Company: Picsart (Private)
  • Leadership: CEO – Hovhannes Avoyan
  • User Base: ~150M MAUs (2025)
  • Purpose: Photo editing & creative tools.
  • App Stores:

Qzone (Tencent) (qzone.qq.com)

  • Founded: 2005 (China)
  • Parent Company: Tencent (TCEHY)
  • Leadership: CEO – Pony Ma
  • User Base: ~517M MAUs (2025)
  • Purpose: Social networking & blogging.
  • App Stores:

Xiaohongshu (xiaohongshu.com)

  • Founded: 2013 (China)
  • Parent Company: Independent
  • Leadership: CEO – Wainer
  • User Base: ~300M MAUs (2025)
  • Purpose: Social commerce & lifestyle sharing.
  • Notes: Known as RedNote for international users.
  • App Stores:
    • Google Play: Not available (China-specific)
    • App Store: Not available (China-specific)

QQ (im.qq.com)

  • Founded: 1999 (China)
  • Parent Company: Tencent (TCEHY)
  • Leadership: CEO – Pony Ma
  • User Base: ~574M MAUs (2025)
  • Purpose: Instant messaging & social networking.
  • App Stores:

Sina Weibo (weibo.com)

  • Founded: 2009 (China)
  • Parent Company: Sina Corporation (SINA)
  • Leadership: CEO – Wang Gaofei
  • User Base: ~580M MAUs (2025)
  • Purpose: Microblogging & social networking.
  • App Stores:

Tieba (Baidu) (tieba.baidu.com)

  • Founded: 2003 (China)
  • Parent Company: Baidu (BIDU)
  • Leadership: CEO – Robin Li
  • User Base: ~300M MAUs (2025)
  • Purpose: Online forum & community.
  • App Stores:

VKontakte (vk.com)

  • Founded: 2006 (Russia)
  • Parent Company: VK (Private)
  • Leadership: CEO – Vladimir Kiriyenko
  • User Base: ~97M MAUs (2025)
  • Purpose: Social networking & communication.
  • App Stores:

Zoom (zoom.us)

  • Founded: 2012 (USA)
  • Parent Company: Zoom Video Communications (ZM)
  • Leadership: CEO – Eric Yuan
  • User Base: ~300M daily participants (2025)
  • Purpose: Video conferencing & online meetings.
  • App Stores:

Meet (Google) (meet.google.com)

  • Founded: 2017 (USA)
  • Parent Company: Google (GOOGL)
  • Leadership: CEO – Sundar Pichai
  • User Base: ~100M daily participants (2025)
  • Purpose: Video conferencing & collaboration.
  • App Stores:

Tier 4: 10 Million+ Google Play Downloads

Bluesky (bsky.app)

  • Founded: 2021 (USA)
  • Parent Company: Bluesky Social, Inc. (Private)
  • Leadership: CEO – Jay Graber
  • User Base: ~36M MAUs (May 2025)
  • Purpose: Decentralized social networking.
  • App Stores:

Behance (behance.net)

  • Founded: 2006 (USA)
  • Parent Company: Adobe Inc. (ADBE)
  • Leadership: CEO – Scott Belsky
  • User Base: ~20M MAUs (2025)
  • Purpose: Creative portfolio & professional networking.
  • App Stores:

Zalo (zalo.me)

  • Founded: 2012 (Vietnam)
  • Parent Company: VNG Corporation (Private)
  • Leadership: CEO – Le Hong Minh
  • User Base: ~70M MAUs (2025)
  • Purpose: Messaging & social networking.
  • App Stores:

BeReal (bereal.com)

  • Founded: 2020 (France)
  • Parent Company: BeReal (Private)
  • Leadership: CEO – Alexis Barreyat
  • User Base: ~20M MAUs (2025)
  • Purpose: Authentic photo sharing.
  • App Stores:

Tango (tango.me)

  • Founded: 2009 (USA)
  • Parent Company: Tango (Private)
  • Leadership: CEO – Uri Raz
  • User Base: ~10M MAUs (2025)
  • Purpose: Messaging & video calls.
  • App Stores:

Clubhouse (clubhouse.com)

  • Founded: 2020 (USA)
  • Parent Company: Clubhouse (Private)
  • Leadership: CEO – Paul Davison
  • User Base: ~10M MAUs (2025)
  • Purpose: Audio-based social networking.
  • App Stores:

Nimo TV (nimo.tv)

  • Founded: 2015 (China)
  • Parent Company: Huya Inc. (HUYA)
  • Leadership: CEO – Rongjie Dong
  • User Base: ~50M MAUs (2025)
  • Purpose: Live streaming & gaming.
  • App Stores:

Azar (azar.me)

  • Founded: 2014 (South Korea)
  • Parent Company: Hyperconnect (Private)
  • Leadership: CEO – Junho Lee
  • User Base: ~10M MAUs (2025)
  • Purpose: Social discovery & video chatting.
  • App Stores:

RedNote (rednoteapp.com)

  • Founded: 2013 (China)
  • Parent Company: Xiaohongshu (Independent)
  • Leadership: CEO – Wainer
  • User Base: ~300M MAUs (2025)
  • Purpose: Social commerce & lifestyle sharing.
  • Notes: International version of Xiaohongshu.
  • App Stores:

Vevo (vevo.com)

  • Founded: 2009 (USA)
  • Parent Company: Vevo (Private)
  • Leadership: CEO – Alan Price
  • User Base: ~150M MAUs (2025)
  • Purpose: Music video hosting.
  • App Stores:

Others

iMessage (apple.com/imessage)

  • Founded: 2011 (USA)
  • Parent Company: Apple Inc. (AAPL)
  • Leadership: CEO – Tim Cook
  • User Base: ~1.4B active Apple devices (2025)
  • Purpose: Instant messaging & communication.
  • App Stores:
    • Google Play: Not available (Apple ecosystem)
    • App Store: Pre-installed on Apple devices

FaceTime (apple.com/facetime)

  • Founded: 2011 (USA)
  • Parent Company: Apple Inc. (AAPL)
  • Leadership: CEO – Tim Cook
  • User Base: ~1.4B active Apple devices (2025)
  • Purpose: Video & audio calls.
  • App Stores:
    • Google Play: Not available (Apple ecosystem)
    • App Store: Pre-installed on Apple devices

YouTube Shorts (Feature within youtube.com)

  • Founded: 2020 (USA)
  • Parent Company: Alphabet/Google (GOOGL)
  • Leadership: CEO – Neal Mohan
  • User Base: ~2B+ MAUs (2025)
  • Purpose: Short-form video content.
  • App Stores:
  • Founded: 2019 (China)
  • Parent Company: ByteDance (Private)
  • Leadership: CEO – Shou Zi Chew
  • User Base: ~1.59B MAUs (Q1 2025)
  • Purpose: Live streaming & real-time interaction.
  • App Stores:

TikTok LIVE (Feature within tiktok.com)

  • Founded:2019 (China)
  • Parent Company:ByteDance (Private)
  • Leadership:CEO – Shou Zi Chew
  • User Base:~1.59B MAUs (Q1 2025)
  • Purpose:Live streaming & real-time interaction.
  • App Stores:

 

Instagram Reels (Feature within instagram.com)

  • Founded:2020 (USA)
  • Parent Company:Meta Platforms, Inc. (Public – META)
  • Leadership:Head – Adam Mosseri
  • User Base:~2B MAUs (2025)
  • Purpose:Short-form video content.
  • App Stores:

While platforms are always changing, this 2025 ranking gives us a clear picture of what people around the world are paying attention to right now. Remember these tips as you explore the ever-changing world of online communities.

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